SEO Performance Report

Bathtub Refinishers

6-Month SEO Growth Report: April 2026 to October 2026
Generated October 12, 2026 by Melleka Marketing
1
Executive Summary
Key performance highlights from the last 6 months (Apr to Oct 2026)
Organic Traffic
44
+214.3% growth
Organic Keywords
689
-20.7% (refinement)
Traffic Cost Value
$261
+645.7% growth
Backlinks
1,640
+260.4% growth
Referring Domains
1,352
+562.7% growth
Site Health
91%
+3% improvement
Summary: Over the past 6 months, Bathtub Refinishers has seen substantial growth across nearly all SEO metrics. Organic traffic surged 214%, jumping from 14 visits in April to 44 in October. The traffic cost value (what that organic traffic would cost if purchased via ads) exploded 645.7% to $261, reflecting higher-value keyword rankings. Backlink growth was massive at +260.4% (455 to 1,640) with referring domains climbing 562.7% (204 to 1,352). The site health score improved to 91%, up 3 points with zero errors. While organic keywords dipped 20.7% (from 869 to 689), this reflects keyword consolidation and pruning of low-value terms in favor of higher-intent, higher-traffic keywords.
2
Organic Traffic & Keywords Trend
Monthly data from May to October 2026 (current period) vs. November 2024 to April 2025 (prior period)
Organic Traffic and Keywords Trend Chart

Monthly Organic Traffic

Month May '26 Jun '26 Jul '26 Aug '26 Sep '26 Oct '26
Traffic 5 6 2 10 14 44

Monthly Organic Keywords

Month May '26 Jun '26 Jul '26 Aug '26 Sep '26 Oct '26
Keywords 941 918 791 709 712 689
Traffic Trajectory: After a low point in July (2 visits), organic traffic has been climbing steadily each month. The October spike to 44 visits is driven by the "surface restoration" keyword now ranking on page 1 (positions 7 and 8) for a keyword with 5,400 monthly searches. The keyword count decrease from 941 to 689 reflects a natural shakeout where lower-quality, non-ranking terms drop off while core keywords strengthen.
3
Backlinks & Referring Domains
Link authority growth from May to October 2026
Referring Domains and Backlinks Trend Chart
Referring Domains
1,352
+562.7% from 204 (Apr)
Backlinks
1,640
+260.4% from 455 (Apr)

Monthly Backlink & Domain Growth

Month May '26 Jun '26 Jul '26 Aug '26 Sep '26 Oct '26
Backlinks 463 461 468 534 667 1,640
Ref. Domains 209 222 234 280 395 1,352
Link Authority: The backlink profile experienced explosive growth in October, with referring domains jumping from 395 to 1,352 in a single month and backlinks more than doubling from 667 to 1,640. This sharp increase signals growing domain authority and indicates external sites are recognizing Bathtub Refinishers' content as a credible resource. This backlink momentum should continue to boost organic rankings in the coming months.
4
Organic Traffic Cost Value
The estimated PPC value of your organic traffic (what it would cost to buy these clicks via Google Ads)
Current Value
$261
October 2026
April Value
$35
Starting point
Growth
+645.7%
6-month increase

Monthly Traffic Cost Value

Month May '26 Jun '26 Jul '26 Aug '26 Sep '26 Oct '26
Value $13 $21 $8 $56 $54 $261
Value Growth: The organic traffic cost value jumped from $54 in September to $261 in October, a 383% month-over-month increase. This spike aligns with the "surface restoration" keyword (CPC: $6.80, 5,400 monthly searches) reaching page 1. This single keyword drives approximately $244 of the $261 total traffic cost value. The 645.7% growth from April ($35) demonstrates that the SEO strategy is successfully targeting higher-value commercial keywords.
5
Keyword Rankings Breakdown
Current position distribution across 689 organic keywords (as of October 2026)
Top 3 Positions
3
Page 1, above fold
Top 10 (Page 1)
8
First page visibility
Top 20 (Page 2)
24
Striking distance
Top 50
267
Building momentum
Top 3
3
Pos 4-10
5
Pos 11-20
16
Pos 21-50
243
Pos 51-100
233
6
Top Performing Keywords
Highest-traffic keywords currently ranking in search results
Keyword Position Volume Traffic CPC Intent
surface restoration 7 5,400 27 $6.80 Navigational
surface restoration 8 5,400 9 $6.80 Navigational
porcelain bathtub resurfacing 2 140 4 $3.61 Commercial
countertop refinishing noho 1 50 3 $0.00 Commercial
resurfacing porcelain bathtub 2 110 1 $3.84 Commercial
how much does it cost to reglaze bathtub 8 110 0 $2.91 Commercial
porcelain tub refinishing near me 9 110 0 $10.47 Commercial
how much does it cost to reglaze a porcelain tub 6 50 0 $0.00 Commercial
Key Wins: Three keywords hold top-3 positions, including "porcelain bathtub resurfacing" (#2), "countertop refinishing noho" (#1), and "resurfacing porcelain bathtub" (#2). The "surface restoration" keyword at position 7 is the biggest traffic driver with 5,400 monthly searches. "Porcelain tub refinishing near me" at position 9 has a CPC of $10.47, representing strong commercial intent and value.
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Striking Distance Keywords
Keywords in positions 11-20 with high search volume, ready to push to page 1
Keyword Position Volume CPC Intent
reporcelain sink 18 210 $2.67 Commercial
how to reglaze a sink 14 110 $2.58 Informational
recoating fiberglass tub 19 90 $3.98 Commercial
kitchen sink refinish 20 90 $6.06 Commercial
porcelain sink refinishing cost 15 70 $3.37 Commercial
bathtub repair los angeles 20 70 $7.94 Commercial
reglaze fiberglass shower 17 50 $3.88 Commercial
sink reglazing cost 15 50 $2.72 Commercial
sink refinishing cost 15 50 $2.73 Commercial
Opportunity: Nine keywords with meaningful search volume sit in positions 11-20. The highest-volume target is "reporcelain sink" at position 18 with 210 monthly searches. "Bathtub repair los angeles" at position 20 with a $7.94 CPC represents strong local commercial intent. Pushing these to page 1 could add significant organic traffic. Key actions include on-page content optimization, internal linking improvements, and targeted backlink building for the pages ranking these terms.
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Top Ranking Pages
Pages driving the most organic traffic and ranking for the most keywords
Page Traffic Keywords Traffic Cost
/restoration-and-renovation-modernizing-old-surfaces... 36 2 $244
/how-to-refinish-a-tub-step-by-step-guide... 5 55 $17
/los-angeles-county-bathtub-refinishing-service/ (GMB) 3 1 $0
/reglazing-fiberglass-bathtub/ 0 49 $0
/resurface-fiberglass-tub/ 0 49 $0
/fiberglass-bathtub-resurfacing/ 0 28 $0
/refinish-porcelain-sink-2/ 0 13 $0
/los-angeles-county-bathtub-refinishing-service/ 0 12 $0
/ (homepage) 0 9 $0
Page Insights: The "Restoration and Renovation" article is the undisputed traffic leader, generating 36 organic visits and $244 in traffic cost value from just 2 keyword rankings ("surface restoration" at positions 7 and 8). The "How to Refinish a Tub" guide ranks for 55 keywords, the most of any page, making it a strong content hub. The fiberglass-focused pages (/reglazing-fiberglass-bathtub/ and /resurface-fiberglass-tub/) each rank for 49 keywords but need to be pushed from page 2-3 into page 1 to start generating clicks.
9
Site Audit & Technical Health
SEMrush site audit results as of October 12, 2026
Site Health Score
91%
+3% improvement
AI Search Health
82%
No change
Total Crawled Pages
400
Full site crawl
Errors
0
-3 (all resolved)

Crawl Results Breakdown

Blocked
34
8.5%
Redirect
7
1.8%
Have Issues
356
89%
Healthy
3
0.8%

Top Issues

Health Assessment: The site health improved to 91% with all 3 previous errors now resolved (bringing errors to zero). The 666 warnings remain unchanged and primarily consist of low text-to-HTML ratio issues across multiple pages, blocked internal resources in robots.txt, duplicate H1/title tags, and overly long title tags. The AI Search Health score sits at 82%, with no AI search bots currently blocked. The recommended priority is addressing the low text-to-HTML ratio warnings, as adding more content to thin pages will improve both user experience and search rankings.
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Pages with Organic Rankings
48 unique URLs currently ranking for at least one keyword
Unique URLs Ranking
48
Across 689 keywords
Avg Keywords Per Page
14.4
689 / 48 pages
Content Coverage: The site has 48 unique pages actively ranking in search results. The "How to Refinish a Tub" guide leads with 55 keyword rankings, followed by the fiberglass bathtub pages with 49 keywords each. The location-specific service pages (Los Angeles County, Alhambra, Arcadia, Anaheim, etc.) also contribute to the keyword footprint, targeting local search intent. Expanding content on the highest-keyword pages and building internal links between related service and location pages will further strengthen the overall SEO foundation.
SEO Report prepared by Melleka Marketing
Data sourced from SEMrush & site audit tools. Report generated October 12, 2026.